If communication is a luxury

Artificial Intelligence, automation, and personalization are the new keywords of the digital transition, which are valid for retail activities. What perspective should be adopted to successfully implement communication initiatives without being overwhelmed by the many, perhaps too many opportunities offered by a scenario evolving at exponential rates? Perhaps it is necessary to allow ourselves the luxury of reflecting on our roots, corporate DNA, and projects that aim even more effectively at customer care. By aligning with technological tools that will increasingly become a visible or invisible part of our lives.

Speakers:
Gloria Belloni, Image and Communication Studio Effe Erre - Milan
Stefano Andreis, Jeweler - President Federpreziosi Confcommercio
Elena Spanò, Jeweler - President Federpreziosi Confcommercio Firenze Arezzo
Davide Bolzoni, Jeweler - President Federpreziosi Ascom Parma

Moderator: 
Steven Tranquilli, Director Federpreziosi Confcommercio

In partnership with Federpreziosi Confcommercio

Please note the event is in Italian and no simultaneous translation is provided